Lexus new customer centered mobile experience allows users to acquire a car through chat.
To stay in the forefront of innovation and to better solve their customers needs Lexus Recently upgraded their digital experience. The core objective was to improve the current customer experience, user-experience & provide a mobile-first approach to its end-users.
A few months ago Lexus requested that its existing website (lexus.com.sa) should be remodeled by Eroe for a distinct online presence that will improve the user-experience by using new digital strategies to further satisfy the stakeholders.
The purpose of the transformation was to build a new platform in support of a Sitecore experience as well as improve the user-experience and mobile-friendly interfaces.
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Lexus new customer centered mobile experience allows users to acquire a car through chat
Dubai, UAE: Commissioned by Abdul Latif Jameel Motors the transformation transition for LEXUS brand in the region has posed an unique set of challenges and opportunities of gaining insight on the GCC-based user-persona and its role in driving digital transformation.
To stay in the forefront of innovation and to better solve their customers needs Lexus Recently upgraded their digital experience. The core objective was to improve the current customer experience, user-experience & provide a mobile-first approach to its end-users.
A few months ago Lexus requested that its existing website (lexus.com.sa) should be remodeled by Eroe for a distinct online presence that will improve the user-experience by using new digital strategies to further satisfy the stakeholders.
See more on Zawya
In the context of a global pandemic, 2020 confronted traditionally successful businesses with the urgency of transformation
Dubai, United Arab Emirates: EROE, a boutique business transformation consultancy based in Dubai and San Francisco, is launching a series of industry education webinars to support the business communities to access expert insights about the processes of business transformation. “Business Transformation Explained” is set to launch on 30th June 2020.
In the last decade, experts predicted and advocated toward the need for business transformation across industries with major shifts from an offline economy to a digital one. In the context of a global pandemic, 2020 confronted traditionally successful businesses with the urgency of transformation.
See more on Zawya
To stay in the forefront of innovation and to better solve their customers needs Lexus Recently upgraded their digital experience. The core objective was to improve the current customer experience, user-experience & provide a mobile-first approach to its end-users.
A few months ago Lexus requested that its existing website (lexus.com.sa) should be remodeled by Eroe for a distinct online presence that will improve the user-experience by using new digital strategies to further satisfy the stakeholders.
The purpose of the transformation was to build a new platform in support of a Sitecore experience as well as improve the user-experience and mobile-friendly interfaces.
After Comprehensive analytical & data driven studies taking in account emotions, customer behaviour, attitude, user-person& technical factors, the challenges faced with the former website were found to be target audience exits due to customer journey disruption & technical difficulties users encountered while interacting with the platform.
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Bill Gates once coined the phrase Banking is necessary, Banks are not – which many say paved the way for the first wave of Fintechs.
In our third instalment of Decoding The Future of Money we are bringing to the hot seat the current banking system, its challenges and how fintech, innovators and technologists are bridging the gap between legacy systems and futurist technologies where value transcends money and banking becomes a personalised experience.
Join the dialogue between banking and technologists mediated by consumer specialists and innovators to discover:
- What does the future look like for banks?
- Is this the beginning of a massive transformation and how banks can transform themselves?
- How is interoperability solving the gap between banking legacy systems and the newer technologies?
- With interoperability technologies easily available and innovation creating simpler systems, what stops banks from adopting faster tools that are convenient to the day-to-day consumer?
- Is banking going to become a personalised experience, intuitive and adaptable to every user, feeding off the constant stream of data consumers share every day?
Speakers:
Sonia Wedrychowicz – Senior Advisor McKinsey
Sonia Wedrychowicz is Senior Advisor in McKinsey’s Dubai office. She is a transformational business and technology leader in transactional and consumer banking, with 25 years of experience across Europe, Asia and USA with passion, high energy and commitment levels, who managed change, innovated and restructured businesses and put them on the path of growth triggered by technology innovation.
Patrick Campos CSO SECURRENCY
Patrick, Chief Strategy Officer at Securrency, guides Securrency’s commercial and capital strategy, develops strategic initiatives, oversees marketing and communications activities, and works closely with Securrency’s strategic partners.
Bill Ashlock Founder Bosa Advisors
Bill is a Financial Services Executive with technology and transformational leadership and execution experience with organizations ranging from start-ups through large scale multinationals. Bill has been involved in high-profile banking transformation programs across the world for Citi, ABN Amro, Bank of America, Standard Chartered, ANZ, and DBS, overseeing regional and global businesses in addition to $100m plus transformation programs.
Patrick Frith – COO Tarabut Gateway
Patrick has helped to build a variety of businesses across both MENA and EMEA. He is a founding team member of Bud one of the first open banking platforms in EMEA.
Moderator:
Karem Monem
With over 20 years’ experience on the international stage, working with a variety of multinationals and also startups to provide digital vision and empower internal leadership teams to embrace the digital first culture sweeping the world. Kareem’s ethos is very much on the ‘End User’, believing that Experience is only true differentiator in the Digital world today.
Host:
Daniel Solomon
Daniel Solomon is the CEO and Delivery Advisor of EROE, a business and digital transformation agency with global operations in Dubai, San Francisco, Lagos & Odessa. As a seasoned professional, Daniel is known for driving growth and the employment of strategies that are guaranteeing the success of project delivery. Daniel’s expertise blends leadership, people’s culture, technical skills and practical case studies aimed to help intelligent businesses to grow and change the way world works. Together with a team of experts at EROE, the consulting agency became the business transformation ally for global partners such as Coca Cola, Lexus, Virgin Mobile, Tenaris, LNG, Abdul Latif Jameel and numerous others.
