How is Lexus Increasing Value Through Digital Transformation

Lexus new customer centered mobile experience allows users to acquire a car through chat.

To stay in the forefront of innovation and to better solve their customers needs  Lexus Recently upgraded their digital experience. The core objective was to improve the current customer experience, user-experience & provide a mobile-first approach to its end-users.

A few months ago Lexus requested that its existing website ( should be remodeled by Eroe for a distinct online presence that will improve the user-experience by using new digital strategies  to further satisfy the stakeholders.

The purpose of the transformation was to build a new platform in support of a Sitecore experience as well as improve the user-experience and  mobile-friendly interfaces.

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