To stay in the forefront of innovation and to better solve their customers needs Lexus Recently upgraded their digital experience. The core objective was to improve the current customer experience, user-experience & provide a mobile-first approach to its end-users.
A few months ago Lexus requested that its existing website (lexus.com.sa) should be remodeled by Eroe for a distinct online presence that will improve the user-experience by using new digital strategies to further satisfy the stakeholders.
The purpose of the transformation was to build a new platform in support of a Sitecore experience as well as improve the user-experience and mobile-friendly interfaces.
After Comprehensive analytical & data driven studies taking in account emotions, customer behaviour, attitude, user-person& technical factors, the challenges faced with the former website were found to be target audience exits due to customer journey disruption & technical difficulties users encountered while interacting with the platform.