Lexus new customer centered mobile experience allows users to acquire a car through chat

Dubai, UAE:  Commissioned by Abdul Latif Jameel Motors the transformation transition for LEXUS brand in the region has posed an unique set of challenges and opportunities of gaining insight on the GCC-based user-persona and its role in driving digital transformation.

To stay in the forefront of innovation and to better solve their customers needs  Lexus Recently upgraded their digital experience. The core objective was to improve the current customer experience, user-experience & provide a mobile-first approach to its end-users.

A few months ago Lexus requested that its existing website (lexus.com.sa) should be remodeled by Eroe for a distinct online presence that will improve the user-experience by using new digital strategies  to further satisfy the stakeholders.

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