Monthly Archives: December 2016

Ask Google: Top search queries for the year 2016

Опубликовано: December 19, 2016 в 21:39


Категории: Insights

A current term, one may have heard is “ask Google,” or “google is your friend.” Indeed, people do pause to do a quick research on a topic area, search for a destination, among other services one uses Google for. So the year in review for 2016 search queries, will help one reflect on the trends and queries on Google Search engine.

From the searches of Pokémon numbers, iPhone 7, search for comments made by Donald Trump, the prince, and the Powerball, people seek to learn and understand given of how they have been affected.

We at the end of the year and to celebrate, Google published the top trends of 2016 based on Global search and per countries with a list on

Top searches from Global scale are, Pokémon Go in #1, where game lovers query the search engine with keywords how according to Google. In anticipation, and after the release of the iPhone 7, was at number #2. While, the controversial presidential candidate Donald Trump, was at number #3. And search for music icon Prince at #4, with Powerball been a hot topic in around the globe at #5. This searches touched our lives in one way or the other, around the world, and we are looking, forward to the searches in the year 2017.

Snap extended deal with Turner will increase the original programming on Snapchat

Опубликовано: December 10, 2016 в 21:57


Категории: Insights

Including various Snapchat unique shows because its current brands, Turner is additionally expanding its games scope using the application’s Live Stories highlight, and increases promotions on the app.

Within the agreement, Turner is working with Snap to create unique shows from its brands and series, which includes the Adult Swim, TBS, truTV, Great Big Story, and Super Deluxe. Not long ago, it became apparent that Snap is looking for more resources to make and pitch unique programming for its application. The company already has a similar deal with NBC, traversing exclusive contents from shows like The Tonight Show with Jimmy Fallon and The Voice.

With the company providing Live Story coverage for the past two years, as seen in March Madness. Turner is growing its games contents to incorporate the NCAA Division Men’s Basketball Championship, and the PGA Championship. While the partnership will likewise allow Turner to convey its Bleacher Report Discover station to Snapchat in the United States. Also, it is adding more content day by day, to its CNN channel on the application.

“This deal marks the latest strategic move for Turner to innovate within the digital arena and provide complementary viewing experiences for a younger, mobile-centric audience,” in a statement by Turner president, David Levy. “Snapchat is a powerful outlet to directly connect with the millennial generation and perfectly aligns with our portfolio-wide strategy to engage with audiences at every touch point.”

Turner and Snapchat have likewise consented to team up on advertisement deals, permitting brands to advance products inside the broadcaster’s content in an exclusive and immersive ways. These could incorporate preroll advertisements for Turner’s Live Stories, and sponsorship of its Discover channels. According to Turner, their unique contents locally achieves an average of almost 80 percent of adults segment, with age 18 and above, while 73 percent of millennials, every month.